Meet Our Founder
Meet Our Founder
Moitié Cosmetics was founded by Sima Mosbacher, a computer engineer who went on to become the World’s Youngest Female Commercial Pilot at just 20 years old.
While Sima was enrolled in the airline pilot training program she relied on salons for semi-permanent makeup techniques to shortcut her busy routine. After continual use, she started to experience enormous natural lash and brow fallout.
"I was facing an extreme lack of confidence. I couldn’t leave the house without drawing on my brows, and I was dependent on salon lash extensions as I had few lashes left from the damage. I realized there are a lot of women experiencing the same problem as me. That’s when I started to develop alternative makeup solutions which are time-saving and semi-permanent, plus safe for long-term use.
I created my lashes to give women a real solution that they could apply at home, to feel instantly glamorous, without spending hours at the salon, and wear confidently for 10+ days - without worrying about mascara running, or the hassle of re-applying false lashes daily. These lashes have changed my life. I hope they’ll change yours too!”
Founder of Moitié Cosmetics
A French word meaning other half. It is our belief that through enhancing your already natural and beautiful self. You do not need to change yourself to be attractive to others, true beauty comes from within
How We Give
How We Give
For every product you purchase, we donate to empower women facing gender justice around the world.
Thanks to you, we give back to so many lives of children and young women around the world. We donate 1% of every purchase to the Global Fund For Women to strengthen movements, fight for women’s health and rights, assist in reforming laws and policies, and empower women through leadership and economic justice.
100% VEGAN + CRUELTY-FREE
Our quality, high-performance ingredients are always formulated without parabens, phthalates, sulfates and fragrance.
Frequently Asked Questions
Can I apply it? Is it easy to apply?
With just a 5-10 minute application, get lashes that last 10+ days. Need help with application? We have customer service specialists available 24/7. Schedule a free 1-on-1 with our lash experts for the best application.
Will these damage my natural lashes?
No. Moitié eyelash extensions are specifically designed to ensure lashes are not damaged during application or removal. Our unique 5-fan segments are adhered to multiple natural lashes with a gentle adhesive and will remain intact for 10+ days. If you’ve ever tried professional lash extensions applied in the salon, you’ll know that dry, split or broken lashes are an all too common side effect for temporary beauty. In the salon model, several lashes are applied to one individual natural lash, resulting in a heavier load that ultimately breaks natural lashes. Moitié’s 5-fan segments distribute weight more evenly by adhering to several natural lashes, reducing the risk of damage.
Are lashes re-usable?
Unfortunately, we wouldn't recommend using the same pair of lashes for more than 10-14 days due to hygiene reasons when using the stronger adhesives.
Do they look real?
Do they ever! That’s why Moitié holds the patent on DIY lash extensions. Our silk designs are soft, fluttery, and will fan-out fully for the most natural lash look available. Plus, as Moitié lash clusters are secured to clear silicone soft bands then applied to natural lashes, they are virtually invisible to the naked eye.
How do I know which style is the best option for me?
Take our style quiz to determine what lashes work best for your eye shape, make-up preferences, and application type. Our silk lashes come in three styles: Natural, Light Glam, and Full Glam.
Do they really last for 10 days? How is that possible?
Yes! If you don’t get the full 10 days of wear, please contact our customer service and we’ll help make it right (usually it’s an issue with application technique). As for how this is possible: We developed a unique bottom-banded lash system that applies over your natural lashes and bonds with our custom-formulated glue. While gentle and light, the glue is incredibly strong once it cures. Since the glue cures with pressure, you can apply the lash segment and make adjustments to its position. Once you’re happy with the placement, just squeeze together with your natural lashes, and voila – the lashes will stay in place for 10+ days!
Can I place them under my natural lashes?
No, our system is designed to be placed on top of the lashes for support and safety.
What if I get the glue or remover in my eyes?
Our ingredients are FDA-approved, so all you have to do is wash your eye out with plenty of water. As with anything entering your eye, you will have some minor irritation and tearing. However, after you flush your eye out for a few minutes you will be just fine.
I’m allergic to the glue at the salons, is this different?
You may be the 1% of the population that is allergic to one of the ingredients in our glue, Cyanoacrylate. We suggest you try our hypoallergenic glue instead. It still holds for up to 10 days and is completely hypoallergenic.
I don’t really have eyelashes, can I still apply these to the lids?
No, our system was designed to be applied at the lash line. However, we have a solution for you! Our MagicStick eyeliner adhesive is safe to apply to the lid. You simply line the lid and apply the segments to the liner – you're good to go for up to 10 hours!
What happens if I don’t like them?
We want you to find your perfect fit! We have many styles to choose from, but if you’re unhappy with your choice, we’re willing to change out the style for you. Many customers also modify the strips by trimming them to their liking and to accommodate eyeglasses as well.
How do I buy refills?
We make it super easy to refill your order. You can sign up for our monthly membership to get a discount and get your refills automatically sent to you each month. The other way is that you can log into https://moitiecosmetics.com/account/login to order them on demand.
How does it work?
It’s quite simple really! You apply the glue to the base of the segments, then you gently brush your natural lashes with the glue on the base of the segment then apply.
I don’t like the full look, how can I make it look more natural?
You are in luck! We have many different styles of lashes for you to pick from. If you want something a little more subtle, opt for the “natural lash” option. You can also choose to wear anywhere between 1 - 5 segments depending on the look you are going for.
When will my order ship?
Most orders ship within 4 hours of placement, if you place an order on Saturday after 12 your shipment will be sent on Monday morning.
How can I find the status of my order?
Our company takes pride in keeping the customer informed of their order, we will send a tracking number as soon as the package is being shipped so you can easily see where your order is. Not only that but our customer service is open 24/7 365 days a week via email, chat and phone.
Which payment methods do you accept?
We accept most major credit cards and Paypal.
How do I apply a promo code?
Load up your cart with your purchases and before checking out you will see a box to enter the code. The codes are case-sensitive so enter the code and proceed and you should see your discounts. Should you need help we are only a text, email or call away.
Is there a Pro discount for makeup artist?
We do have wholesale accounts, for more information send an email to email@example.com.
Can I cancel my order?
You may cancel an order at any time, however if the order has been shipped we don’t offer refunds, but exchanges or store credit.
Do you offer free shipping?
We offer free shipping on orders over $35 or if you are part of our Smile membership club you can choose to use some of your earned winks to pay for shipping.
Do you ship to PO boxes?
We can ship to PO boxes, however we are not responsible for where the delivery is made or where it is placed once it is sent out. If your facility is set up to receive packages we can send to a PO box.
Are Moitié products cruelty-free?
They absolutely are, our lashes are hand made with fine Korean silk by artisans. They are certified by PETA as cruelty-free and vegan.
My item arrived damaged, what should I do?
At times the item may arrive damaged due to shipping and handling, please contact us with a picture of the damaged items and we will be happy to send you a replacement.
How do I make a return?
Due to the nature of our products we don’t accept returns. We do replace items that perhaps you are not entirely happy with, just contact us at firstname.lastname@example.org.
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